LIBERAL PARTY STRATEGIC PLAN
Summary
Strategic Objective: Party in Power in 2010
Key Indicators:
- President from LP
- Senate and House Majorities led by LP
- Significant number of governors and mayors from LP
- Influential persons from strategic LP members
- Electoral mandate to move in specific directions defined during campaign
Intermediate Results
- Party Brand An Asset
- Party brand defined
- Party brand communicated
- Brand awareness/acceptance increased
- Party Organization Reliable
- Party decision-making regularized
- HQ and key central organs fully functional
- Membership expanded / consolidated
- Cadres in place
- Incumbents involved
- Party Positions Declared
- Education of members raised
- Consensus on key directions explicit
- Positions on key issues declared
- Alliances based on Party positions affirmed
- Party Resources Expanded
- Funding level sufficient for plan
- Assets / capabilities for national campaign established
- Fund-raising capacity improved
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